Sunless Tanning Brand

The Package: Expansion

From Loyal Following to
Multi-Location Growth

Expand beyond an already engaged community to reach new markets and support franchise growth—without losing the brand’s authenticity or the trust it had built.

The Goal

The CXA Approach

We evolved the content strategy from single-location relevance to multi-location scalability.

By introducing a strategic mix of education, trend-driven formats, buyer psychology, and franchise-focused messaging, we created content that didn’t just engage—it converted across markets.

Through consistent posting (3–4x per week) and scalable content frameworks, we maintained the brand’s community-driven feel while positioning it as a category leader ready for expansion.

The Results (90 Days)

01/

+995.9% increase in views (1.2M+ total)

02/

1M+ impressions generated

03/

179,000+ accounts reached

04/

1,354 new followers (16,842 total)

+1,185% increase in total interactions (6,773 total)

05/

Engagement rate increased from 0.69% → 4.28%

06/

538 shares driving organic reach across new audiences

07/

409 meaningful comments strengthening trust and community

08/

The Outcome

Social media became a scalable growth engine—supporting franchise expansion, increasing brand authority, and driving consistent engagement across multiple locations without diluting the brand.